LIC Day 2026 · Sponsorship Opportunities
LIC Day 2026
The Whole Neighborhood Shows Up.
LIC Day is a neighborhood-wide activation co-presented by Trends, Housing Works, and LIC Partnership. 5,000+ attendees. 150K+ email reach. 2.5M combined social network. Two brand environments. One sponsorship buy.
Presented by
Why Brands Invest in LIC Day
Three Organizations. One Audience. All Yours.
This isn't one venue putting on an event. Trends, Housing Works, and LIC Partnership are co-presenting this day, bringing their combined networks, email lists, and community trust behind every sponsor on the roster.
91%
Brand discovery at events
vs. 43% via social ads
3×
Higher purchase intent
vs. digital-only exposure
78%
Hyperlocal attendees
within 3-mile radius
Audience Snapshot
Not Just Attendance. Purchase Intent.
- ✓78% attend multiple wellness events per year: committed, recurring spenders
- ✓62% actively create and share content at events: organic brand amplification
- ✓Average 3-mile radius from venue: hyperlocal loyalty and repeat customer potential
- ✓Wellness-focused professionals investing in fitness, nutrition, and lifestyle brands
This is a community that buys, not just browses.
84%
Post-Event Purchase Intent
Report actively seeking out brands they interacted with after the event.
$2,100+
Annual Wellness Spend
Average per-attendee annual spending on fitness, nutrition, and lifestyle.
78%
Attend 2+ Wellness Events/Year
Not first-time experimenters. Committed, recurring spenders in the category.
3 mi
Average Distance From Venue
Hyperlocal = high loyalty. These are your future repeat customers.
62%
Above-Avg Social Engagement
Active content creators. Brand moments here get shared organically.
2×
Higher Lifetime Value
Wellness event attendees spend twice as much with brands post-event vs digital-only.
Based on LIC zip code demographics, attendee survey data, and comparable NYC wellness event benchmarks.
The Event
What You're Sponsoring.
Two programming tracks. One full-day footprint. Your brand at the center of it.
Who This Is For
A Full-Funnel Environment, Not Just a Logo.
You're not buying a banner. You're buying direct access to a high-intent audience at the moment they're most receptive: outdoors at peak energy, indoors when they've leaned in. Built for marketing teams that want attribution, not just activation.
- Dual-environment touchpoints across the full marketing funnel
- Lead capture infrastructure built into the indoor T2 space
- Measurable outputs: impressions, leads, content, and press
- Category exclusivity at Strategic and Title tiers
- Post-event impact report with full documentation
Your Next 500 Customers Are Already Coming.
If you run a wellness-adjacent business in LIC or the Queens and Brooklyn corridor, a studio, a practice, a product brand, or a food concept, this is your moment. Direct access to your ideal customers. No ad spend, no algorithm.
- Vendor booth in the outdoor festival footprint
- Direct access to LIC's wellness-engaged professional community
- Positioned alongside recognized regional and national brands
- Community Partner tier designed for local operators
- Collaborative marketing through Trends' existing channels
The Location
NYC's Fastest-Growing Wellness Corridor
The Whole Block
44th Drive between Jackson Ave & Thomson Ave, fully closed to traffic and activated as a public festival footprint for the entire day.
T2 Space at Trends
A dedicated event space inside the Trends building: curated wellness sessions, lead capture, and VIP programming in a controlled, premium environment.
44th Drive between Jackson Ave & Thomson Ave · Long Island City, NY 11101
7
Subway Lines
Court Square station: 2-minute walk to event
$101K
Median HHI
ZIP 11101: one of the highest median household incomes in Queens
120K+
Residents (1-mi Radius)
Fastest-growing residential corridor in NYC. 15,000+ luxury units built since 2015.
25–45
Core Age Range
Young professionals, fitness-forward, high disposable income. Peak consumer spending years.
10 min
From Midtown Manhattan
One stop on the 7 train from Grand Central. The most accessible outer-borough festival in NYC.
50+
Gyms & Studios Nearby
LIC is a wellness hub. CrossFit, yoga, Pilates, boxing, climbing. Your target customer already lives here.
The Experience
Outdoor Awareness. Indoor Engagement.
Most event sponsorships give you one mode: a logo on a banner. We give you two distinct environments, each with a defined role in a brand's marketing funnel, working together as a single, measurable experience.
Awareness + Reach
The Neighborhood Sees You
A full outdoor festival footprint on the Trends property, open to the public, brand-safe, and designed for maximum impressions. Fitness activations, main stage programming, community activations, and foot traffic from the surrounding LIC corridor.
- →High-visibility logo placement across festival grounds
- →Product sampling and experiential booth space
- →Stage sponsorship and emcee mentions
- →Branded fitness race and activation zones
- →Organic social content from thousands of attendees
Engagement + Conversion
The Audience Leans In
The T2 indoor space hosts a curated, invitation-only or ticketed experience. Controlled environment, premium atmosphere, lead capture infrastructure. This is where brand relationships deepen beyond a logo.
- →Branded VIP lounge and recovery experiences
- →Lead capture via registration and check-in
- →One-on-one brand consultations and demos
- →Co-branded wellness sessions and panels
- →Exclusive vendor partner integrations
Outdoor + Indoor. Awareness → Engagement → Conversion. This is what separates us from every street fair and wellness festival in the market.
LIC · Queens · NYC
Own the Moment.
The Experience
Three Pillars. Infinite Brand Touchpoints.
MOVE
The City Activates
25+ obstacle race stations, main stage, live DJ sets, vendor market. Maximum brand visibility, organic social content, mass impressions across the full festival footprint.
RESTORE
The Studio Experience
Curated wellness programming: yoga, pilates, sound bath, guided meditation. Opted-in audience, intimate setting, premium brand integration. 100% conversion-focused.
CONNECT
Brand Becomes Community
Lead capture, brand activations, sampling, and community networking across both environments. Where your brand becomes a conversation, not a logo.
Programming as Inventory
Every Moment Is a Brand Moment.
Each programming block can be sponsored, named, or co-produced. Pick the moment that aligns with your brand.
Each activation is limited to one partner per category.
The Fitness Sprint
OutdoorBranded outdoor race and relay event. Your logo on every bib, every checkpoint, every finish-line photo. High energy, high visibility, built to be shared.
Main Stage
OutdoorThe festival's centerpiece. Panel discussions, live demos, and community conversations. Naming rights available. Emcee mentions every 30 minutes.
Recovery Zone
BothPost-workout recovery with massage, stretch, and cold therapy access points. Extended dwell time, receptive audience state, premium product placement.
Hydration + Nutrition
OutdoorBranded hydration and nutrition zone. Every attendee passes through at least once. The highest-frequency impression point on the festival footprint.
Wellness Sessions
IndoorCurated indoor programming: breathwork, sound bath, nutrition panel, mindset workshop. Opt-in audience, elevated attention, premium brand placement.
VIP Lounge
IndoorThe highest-touch indoor environment. Invitation-only. Press, influencers, community leaders, and curated guests. Brand presence here signals premium.
The Opportunity
Every Number Tells the Same Story.
Marketing Partner Network
NYC nonprofit contributing email list + social community reach to the LIC Day campaign
Long Island City BID: merchant, resident, and community email network
324K Instagram followers · Vegan fitness & online coaching
150K+ email reach reflects combined lists from Trends, Housing Works, and LIC Partnership. Social reach of 2.5M includes all confirmed partner networks.
Event Day Schedule
A Full Day of Brand Exposure.
Every hour is a sponsorship opportunity. Here's how the day unfolds across both environments.
Outdoor Activations
44th Drive · Open to All
Welcome ceremony, sponsor shoutouts
20+ obstacle stations, timed runs, $850+ prize pool
Live sets, brand activations, product sampling
Prize ceremony, winner spotlight, brand moments
Pickle ball, open play, interactive brand experiences
Music performance, energy build
Live performance, community spotlight
Thank-you, sponsor recognition, Year 3 tease
Wellness Studio
T2 Event Space · Indoor · 21+
Guided mat Pilates session
Functional strength meets mindfulness
Vinyasa flow session, all levels
Immersive sound healing experience
Expert discussion, audience Q&A
Indoor Sponsor Note: Each class is a standalone presenting sponsorship. Your brand name becomes part of the class: "Pilates by [Brand]." Intimate setting, 100% opted-in audience, high conversion.
Sponsorship Packages
Choose Your Sponsorship Level.
Four tiers built for every stage of brand investment. Start with the right fit, upgrade with Signature Moments.
Most brands choose a mid-tier partnership combined with a signature activation to maximize visibility and engagement.
Limited Sponsorship Inventory. Only a select number of brands will be accepted to maintain category exclusivity.
6 available
Community Partner
$2,500
→ Foundational presence within the event environment.
Establish local visibility with a high-intent community audience.
- ✓On-site brand visibility
- ✓10×10 booth space
- ✓Logo on festival map and signage
- ✓Social mention (pre-event and day-of)
- ✓Email inclusion (150K+ combined list)
- ✓Logo on event website
4 available
Wellness Partner
$6,500
→ Balanced visibility and direct audience engagement.
Activate your brand across the full festival footprint.
- ✓Premium logo placement (stage, entrance, race)
- ✓20×20 branded activation zone
- ✓Product sampling rights all day
- ✓Emcee mentions throughout
- ✓Co-branded indoor wellness session
- ✓Lead capture at indoor registration
- ✓Dedicated email spotlight + 3 IG stories
2 remaining
Headline Partner
$15,000
→ Maximum exposure across both environments and event storytelling.
Own a major environment. Full-funnel presence across both spaces.
- ✓Stage naming rights
- ✓Headline logo across all grounds
- ✓Custom activation zone (build support included)
- ✓Recovery or Hydration Zone naming rights
- ✓VIP arrival experience branding
- ✓Exclusive lead capture list post-event
- ✓Full social campaign, 8 touchpoints
1 available, exclusive
Presenting Partner
Custom
→ Complete event ownership and co-brand status across all channels.
Your brand is inseparable from the event. Total ownership.
- ✓"[Brand] x LIC Wellness Festival" co-branding
- ✓Category exclusivity, no competing brands
- ✓Full outdoor and indoor environment ownership
- ✓Complete lead capture database
- ✓Title billing on all marketing channels
- ✓Co-produced content series (4 pieces)
- ✓Custom post-event impact report
All packages include a post-event performance report. First-reserved basis.
Category exclusivity available for select partners.
Not sure which tier fits? Book a call and we'll recommend the best placement based on your goals. Book a call
Signature Brand Moments
Packages Get You Presence. Moments Get You Ownership.
High-impact placements designed to drive both in-person engagement and post-event content value.
Custom pricing based on placement and integration level.
Available only to confirmed sponsors. Limited availability. One brand per slot.
Limited Availability
Headline Partners get first right of refusal before slots open to all.
$5,000
Opening Ceremony Sponsor
Naming rights to the festival kickoff moment.
- ✓Stage branding and MC mentions
- ✓First impression in front of full crowd
- ✓High-visibility content capture
$7,500
Fitness Race Presenting Sponsor
Own the race. Your brand on every bib, arch, and checkpoint.
- ✓Logo on start/finish arch and bibs
- ✓Emcee mentions throughout race
- ✓Awards ceremony branding
$10,000
Main Stage Partner
Naming rights to the festival main stage.
- ✓Stage banners and full branding
- ✓DJ shoutouts and MC integration
- ✓Repeated audience exposure all day
$5,000
Recovery Lounge Sponsor
A fully branded recovery environment with high dwell time.
- ✓Branded massage and stretch zone
- ✓Direct sampling and engagement
- ✓Premium product placement
$3,000
Hydration Station Sponsor
Every attendee visits. Maximum frequency impressions.
- ✓Branded water station
- ✓Product sampling opportunity
- ✓Highest foot traffic point on site
Custom
Content Series Partner
Branded video and social content distributed across event channels.
- ✓Co-produced video content
- ✓Distribution across event social
- ✓Post-event marketing asset
Race Day
Full Send.
Credibility
Year Two. Proven Results.
The event featured over 20 obstacle stations, live DJ sets, and a wellness studio with yoga, Pilates, and sound bath sessions. All executed with impressive detail for an inaugural event.
We didn't just get impressions we got conversations. The audience at Trends events actually want to engage with brands that fit their lifestyle.
Brand Marketing Lead
NYC-Based Wellness Brand
The indoor T2 space was the most efficient lead capture we've done at any event. Controlled, premium, and the right people walked through the door.
Director of Partnerships
Regional Health & Wellness Company
As a local vendor, the ROI was immediate. By day's end we had more new customers than a month of normal marketing.
Owner
LIC-Based Wellness Business
Brand Safety
Designed for Every Brand's Standards.
Outdoor Is Fully Brand-Safe
The festival grounds are a public wellness event. No cannabis products, no compliance language. Your legal team will have nothing to flag.
Indoor Is Optional
The T2 indoor environment is a separate, opt-in experience. Sponsors choose their footprint. If outdoor-only works for you, we build around that.
Category Protection Available
Strategic and Title Partners receive category exclusivity. No competitor brands will occupy the same environment as your activation.
Documentation Provided
We provide a pre-event brand safety brief, venue layout, and programming schedule. Your team has everything needed for internal approvals.
Past & confirmed partners
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LIC · Queens · NYC
Brands
Belong Here.
The Process
What Happens Next
Three steps from first conversation to confirmed sponsorship.
01
Book a sponsor call
Schedule 20 minutes to discuss your goals, category availability, and the right tier for your brand.
02
Align on goals and category fit
We match your objectives to the right package and identify Signature Moments that amplify your investment.
03
Secure your sponsorship and activation
Sign, confirm your category, and lock in your placement before the slot closes.
LIC Day 2026 sponsorships are filling quickly. Category exclusivity is first-reserved.
Book a Sponsor Call
LIC Day 2026 · Accepting Sponsors Now
Secure Your Place at the Long Island City Wellness Festival Day.
Be one of the brands that owns the day when an entire neighborhood shows up.
Co-presented by Trends, Housing Works, and LIC Partnership. 150K+ emails. 2.5M social reach. 5,000+ on the ground. One sponsorship unlocks all of it.
Limited sponsorship opportunities remain for 2026. Category exclusivity closes when allocated.
sponsorships@trendslic.com · response within 24 hours